Alexandru Gelehrter

Born in Bucharest in1967, Alex Gelehrter is the founder of Urban Friends Republik, a platform for research and developing visual experiments in photography and film. Strategic, multidisciplinary artist & director with an eye for innovation and pixel perfection, he graduated Architecture School, but  gained most of his experience in Montreal, where he spent almost 20 years.

His complex background in painting, sculpture, architecture, photography and finally film & video, allowed him to experiment with the blurred boundaries between many different media. Consequently, his projects range from directing music videos, fashion films, film documentaries around the world, commercials  to art and photography exhibitions.  At this point Alex lives and works in his hometown, currently producing his latest conceptual approach – “Deconstruction and Reconstruction”.